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copyreplace

Saving London's advertising, one tube ride at a time. Note: every 'After' is purely speculative work. I'm not getting dollar from the featured brands.
I have the copywriter's curse. I can't walk the I have the copywriter's curse. I can't walk the dog without seeing an ad that gets me worked up. My brain itches until I hastily design an alternative. 😆 #advertising #design #copywriting #writing #school #london
@oanda has partnered with @tradingview! And I'm @oanda has partnered with @tradingview! And I'm sure that's a big deal. But their ad didn't explain what the buddying-up meant for customers. 😞 Let's #copyreplace and answer the all-important question: 'Sounds great. What's in it for me?' #money #finance #advertising #copywriting #trading
@ballyschicago is getting a gleaming new home. Fo @ballyschicago is getting a gleaming new home. For now, they’re in a historic building, near the touristic heart of the city. So why not make the most of it? Splash that glamourous façade all over your posters. Oh, and if you're gamblers only option... mention it, would you? #gambling #gaming #chicago #tourism #vacation #advertising #copywriting #design #buildings #copyreplace
Iceland. You have to see it to believe it. That' Iceland. You have to see it to believe it. That's why @icelandair is advertising a flight INTO the Northern Lights. I'd go further. I'd delete most of the text. And even the plane. Let's treat commuters to epic landscapes. 🌋 #travel #advertising #flights #iceland #nature #northernlights #explore
What in the noughties is going on? Spotting this p What in the noughties is going on? Spotting this poster from @fujifilmuk was like going through a time-warp to an era when apps needed to be explained. Let's talk benefits instead. 📸 #copyreplace #photography #fujifilm #interiordesign
The original ad from @lips.healthcare is how we'd The original ad from @lips.healthcare is how we'd write a brochure. A billboard calls for fewer, BIGGER words. #poster #health #copyreplace #advertising #copywriting #architecture #london
We go out of our way to swerve acronyms and Random We go out of our way to swerve acronyms and Random Capitalisation. So have a replacement ad on us, @hardsoftcomputers 😘 #advertising #tube #london #tech #design #phone #tablet #laptop
Well, the original poster for Cover For You was ce Well, the original poster for Cover For You was certainly unique. A real mish-mash of styles. Let's lean into the Victoriana and come up with something distinct. #copyreplace #copysafari #insurance #design #poster #copywriting #writing #travel
Why so coy, @international_health_expo? We could Why so coy, @international_health_expo? We could rewrite your ad, so it makes a direct promise of thick locks and youthful looks. #advertising #copyreplace #poster #design #copywriting #health #hair
We don't know whether we can save this ad. There' We don't know whether we can save this ad. There's something charming and cheeky about the original from @1stbank But perhaps all the talk of dominoes ends up being befuddling... We could make the website more prominent, though. And use it as a little punchline. Any good? #poster #finance #banking #ad #design #copyreplace #edit
@waymo made it happen. They are actually ferrying @waymo made it happen. They are actually ferrying people (real people!) around in a fleet of self-driving cabs. And still, after overcoming a gazillion technical hurdles, they run into clichéd copywriting. Let's sort it out. 🚕 #robot #ai #tech #design #copyreplace #poster
Okay. So this one needs some context. The poster Okay. So this one needs some context. The poster from @airbnb is infamous in #sanfrancisco They were fighting a law that would restrict holiday lettings in the city -- and figured they'd drag libraries into it, with this totally pass-agg note. Needless to say, it didn't win the business many fans. The poster space could have been put to much better use, if Airbnb had worked with grassroots orgs like The Home Sharers Demoncratic Club. They'd make a more human plea. #copyreplace #advertising #design #holidayrental #sf #billboard #law #america
We're big fans of @hsbc ads that give a 'before an We're big fans of @hsbc ads that give a 'before and after' feeling. But the poster for 'No Fixed Address' isn't a shining example. The headlines should be like little puzzles... ... You get the start and the end of the story and you have to piece it all together. 🧩 #advertising #poster #charity #banking #finance #design
It must have been a breakthrough when @jabra made It must have been a breakthrough when @jabra made earbuds that could detect what the wearer was saying, just through the vibrations of their cheekbones. 🎧 But you know what else would be a breakthrough? Explaining how it worked on a poster, rather than using invented terms like MultiSensor Voice. 😑 #advertising #tech #audio #london #writing #design #poster #copyreplace
Have most people heard of @meta AI? Or should we s Have most people heard of @meta AI? Or should we start with the basics? They're the @rayban glasses with looks and intelligence. 😎 #advertising #tech #wearables #digital #design #copyreplace
'Business buying'? We're not putting factories in 'Business buying'? We're not putting factories in our basket, @amazon Still, maybe the titans of industry appreciate that kind of language... We'll keep it in. But add a wink. 😘 #shopping #advertising #copyreplace #rewrite #retail #amazon #socialmedia
We shouldn't be doing this rewrite. Really. We sho We shouldn't be doing this rewrite. Really. We shouldn't. Wellman has run the same advert for years and years and years, so it must bring in the mulah. 💵 Still, if they were looking for a fresh take on their partnership with @davidgandy_official they could show how vitamins support his overall routine. 💊 #copyreplace #poster #advertising #design #vitamins #health #fitness #model
10% extra from @peacock_rice What does that real 10% extra from @peacock_rice What does that really mean? 🤔 #copyreplace #advertising #food #writing #design #poster
The original poster by @edenexperiences had all th The original poster by @edenexperiences had all the right information. 📄 But we couldn't read it from the street. 👀 So our new design has fewer words, but goes big with photography. The building's the star of the show. ⭐ #copyreplace #advertising #event #promotion #greenwich #history #design #poster
Headline number two for the retail space next to t Headline number two for the retail space next to the @londoneye With that footfall, it's a no-brainer, eh? 💰🚶 #advertising #copy #writing #poster #property #london #retail #design
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aidan@pinstripepoet.com